Communication strategy and external presentation
As part of the University of Jena, we at SGM have developed various communication measures to show in our external communications that health management content and offerings are involved.
students
Key Visual
Since 2021 we have our own symbol (“Key Visual”) for health management at the University of Jena (SGM + BGM, i.e. Student and Occupational Health Management). You can find our identification symbol on various contributions and products of the SGM. A key visual is not an independent logo, but a recurring motif. The idea behind it: The University of Jena already has a suitable logo. As part of the University of Jena, we at SGM also use the global University of Jena logo, but show you in our external communication using the key visual that it is content and offers from health management.
Why this shape and colors? The shape of the speech bubble is intended to illustrate that we are concerned with an exchange with you students - we want to talk to you and stay in conversation with you and thus implement many great health projects together. So we don’t just want to address you with our offers, but above all hear what you have to say. The colors represent the faculties of the University of Jena - you have probably already discovered them in the corporate design of our university. In addition to interdisciplinary commitment, the colors also stand for the fact that we want to be there for all students and take diversity into account! The key visual was created in cooperation between SGM, BGM, university communication and dreistrom.land. If you are interested in a key visual sticker or want to use the symbol digitally as needed, just contact us: SGM@uni-jena.de
SGM Imagefilm
Hier geht's zum SGM-ImagefilmExternal link
In the summer of 2022 we shot an image film about the SGM together with students. There you can get to know us even better. You will find out where you can find our offers and what opportunities we have already created at the University of Jena to make your everyday student life as health-promoting as possible. We show how you can make your student life easier with little effort, how you can bring ideas to the SGM and where you can meet us. Feel free to stop by!
The 6 minutes success journal
We at SGM also want to offer small aids for health promotion. Therefore, there are sustainable merchandise items for the students at various actions and events that can support a health-conscious study. Of course, we involve you students as much as possible in the idea finding and selection of products.